Swine influenza. Comunicating Risk
Risk perceptions Risks are generally more worrying if perceived: · To be involuntary · As inequitably distributed, some benefit while others suffer · As inescapable by taking personal precautions · To arise from an unfamiliar or novel source · To result from man-made, rather than natural sources · To cause hidden and irreversible damage with onset many years later · To pose particular danger to small children or pregnant women or more generally future generations · To threaten a form of death (or illness/injury) arousing particular dread · To damage ide...